During the 1990s and the early 2000s
there was a widespread effort from many media publications to diversify their
staffs. In theory, a more diverse staff translates to diverse points of view
and a more eclectic group of stories and coverage. For many newsrooms, this
push toward diversity eventually gave way to a focus on integrating technology
in the newsroom and ultimately to retaining what staff they could due to
financial and budgetary concerns. However, a lack of resources does not mean
newsrooms shouldn't make an effort to make sure their staff represents the
varying interests of their readers.
Journalism and life itself would be
boring if everyone was interested in the same things. There's already somewhat
of a homogenization of ideas in journalism. If you are a journalist, you are
expected to read. The New Yorker and be well versed in every episode of
"the wire". You should have read "all the president's men"
and be intimately familiar with the work of Hunter S. Thompson. The same
societal norms extend to the tech world-----if you have a computer it should be
Mac, if you have email it should be Gmail and if you have a phone it should be
iphone or blackberry.( article, Vanity
Fair )
However, if every reporter or editor
has the same interests and thinks alike, the newsroom will unknowingly and
collectively produce the same stories and target the same audiences, leaving
other sections of the readership or viewership underserved and
underrepresented.
Newsrooms should represent the
communities they cover and a diverse staff with varying interests and ideas
translates into a broader spectrum of stories. This, in turn, better serves the
audience. Diversity doesn't just mean race or gender either, but a variety of
factors, including age, socioeconomic background and more. Diversity for
diversity's sake is wrong and misguided, but diversity in the name of producing
better journalism should be applauded and a goal of every newsroom. (article,
vanity fair)
Management skills are at the heart of the
retention challenge. Effective mentors and role models are essential in helping
journalists of color satisfy their expectations in many aspects of their jobs:
_ Making an impact as a journalist.
_Working in a flexible and creative environment.
_ Covering stories that interest them.
_ Having the opportunity to work for an editor of color.
_ Experiencing career development and advancement opportunities
equal to those of their white colleagues.
_ Believing the newspaper’s commitment to diversity is genuine.
Each and all of these points influence the choices
journalists of color make about whether to stay or leave.(by Robert H Gills)
Lower retention rates for journalists of
color adversely affect newsroom diversity, The Freedom Forum surveyed newspaper
journalists of color in the summer of 1999. The survey’s key findings:
_ Journalists of color were indeed far more likely than white
journalists to say they
might leave the newspaper business.
_ The most common factors that might cause journalists of color to
leave are
interest in another field, lack of
advancement opportunities and burnout.
_ One finding starkly demonstrated the salience of the advancement
issue: Three fourths of journalists of color agreed with the statement, “As a
journalist of color, I sometimes feel that I have to work harder than white
journalists to get ahead.”
_ Better pay, better hours and more opportunities for professional
development would encourage many journalists of color to stay at newspapers.
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